The Story behind the FUM: How FUM was created

The Story behind the FUM: How FUM was created

July 03, 2019 0 Comments

FUM was created to a solution to a problem. Brothers Jaron and Janai would use peppermint essential oil as a natural pre-work out booster. The brothers would place a few drops of peppermint essential oil in their hands, put their hands over their mouths and inhale. They loved the energizing effect of peppermint gave, however having oils on their hands while working out was a mess. To fix this they began putting drops of Peppermint onto sections of paper towel and rolling it into a tube and breathing through it.Using  paper towel was not ideal, it would get soggy and it looked ridiculous, who wants to be seen with a piece of paper towel hanging out of their mouth?  

They were then joined by their friend Josiah in looking for a better solution and the idea came: what if we created a wooden 'pipe' for use with essential oils?

After experimenting in the woodshop with various designs and researching the toxicity of various woods the guys created the original FÜM designs; the FUM Prominent and FUM Classic, both crafted from Canadian Maple.  

Soon friends began asking "Wow, what is that? Can I try it?" So the guys started to create and sell FÜMs to interested friends. Braeden, Josiah's brother was one of these friends. In the fall of 2017, Braeden joined his brother Josiah, and friends Jaron and Janai and together the 2 sets of brothers decided they wanted to bring the benefits of FUM to the world. 

So in the spring of 2018, at the average age of 22, the 2 sets of brothers (known as the Core Four), quit their day jobs and decided they wanted to build a company dedicated to serving the positive rebels of the world.

Since its launch in April of 2018, the FÜM Family has spread from Canada to over 35 countries globally, and has provided over 15000 meals for children at the Messiah For Kenya Orphanage. The Core Four continue to lead FUM and are excited to be apart of the movement to make more positive change in the world.

Core Four at FUM founders creators inventors


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